Let’s see how Coc Coc and Wada perform vs Google. The browser is called corom.vn (or Cờ Rôm +), which indicates that it is an “expansion” or add on to Chrome with more functions. So what Coc Coc or any other search engines need to do is either to convince users somehow to type in coccoc.vn everything they want to search for something, set coccoc.vn as their starting page every time they open a new tab/browser, tied up with PC manufacturer to have CocCoc pre set as the default search engine on their browsers etc…Ĭoc Coc did launch its own browser based on the same open source based as Google called chromium. Even with OS X, the default search engine on Safari is Google as well.
#KHÔNG CÀI ĐẶT ĐƯỢC COCCOC ANDROID#
Google is heavily promoting Chrome in the world at the moment, including SouthEast Asia and Vietnam of course. On mobile front, the majority of Android devices have Chrome as the default browser.Īnd what is the default search engine on Chrome on desktop and mobile? It’s Google. We know from history that Google founders wanted to develop a browser quite early on but Eric Schmidt advised them not to until after Google became a very powerful Global company in 2008 (10 years after the company was founded). Secondly, they would need a great “go to market” strategy that could be sustained over time. So if you want users to change their habit, your search engine probably needs to be 10 times better than Google. Why? because Google has become a “verb” in Vietnamese, when people think about Search, they think of Google. If Coc Coc or Wada or Naver want to gain the heart and mind of Vietnamese users, their search engines need to be much better than Google. Secondly, let’s take a look at these Google’s challengers in Vietnam from an user point of view. So the fact that we have a few attempts at building a better local search engine in Vietnam is really encouraging! I would salute friends, teams behind Coccoc, Wada or Naver because they are trying to do something really really hard! Only in countries like China, Korea, Russia that we see strong local search engines (more market share than Google). Google has no competitor when it comes to English (at least for now) or French or Spanish or German etc… You could refer to my post on search engine market share around the world Mar 2013. So what we would talk about in this post besides what was already said about them?įirst of all, building a search engine is hard! It is so hard that not many countries in the world has its own local search engines. However the engine is still under development and not been launched yet.
There are talks that Naver is going to bring its search engine to Vietnam soon. Wada got attention when it was launched last year as well, you could refer to the link here.
Yes this is another article about Coccoc, wada and Naver search engine in Vietnam :).
0 kommentar(er)
